SinfulColors & Era Istrefi for Pride NYC

New York City Pride March 2016

The Promotion Factory proposed and developed the partnership between nail polish brand Sinful Colors and pop sensation Era Istrefi, whose hit 'Bon Bon" has collected moe than 150 million views on YouTube. Sinful Colors produced a float for the NYC Pride 2016 march that featured the first U.S. live performance of Era. Our team coordinated all production aspects of both partnership and event.

Buccellati Flagship Opening

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