Buccellati Flagship Opening

New York City

The Promotion Factory strategically conceptualized and produced the New York Flagship opening event for fine jewelry brand, Buccellati. Taking into consideration the brand's new visual identity while maintaining its prestigious family history, the idea was to reintroduce the brand’s original timeless blue hue as its new visual identity. For the occasion The Promotion Factory created an in-store pop-up gallery featuring original works by Monet, Larionov, Homer, Bonnard and Redon and presented alongside Buccellati custom one-of-a-kind jewelry pieces inspired by each. Our agency also facilitated the partnership between the brand and the Save Venice organization for a series of private dinners prior to the event with influencers and top VIPs.

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