Allegri: The Architects Of Fabrics

Advertising Campaigns and Lookbooks

The Promotion Factory fully produced a series of advertising campaign for iconic Italian outerwear brand Allegri. Our creative team contributed in the rebranding of the company and introduced the tagline "Architects of Fabric", underlining the brand's excellence in the fabrics technical research and experimentation.

The Promotion Factory coordinated all aspects of the production of the ad campaigns including talent selection and media buying; the images ran in publications such as New York Times, GQ, BlackBook and Esquire.

Academy Museum Of Motion Pictures

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