Bulova & Assouline “History Of Firsts” Book

The Promotion Factory conceived and developed "Bulova: A History of Firsts", in collaboration with iconic publishing house Assouline. The book chronicles the extraordinary American watch company in a fittingly unusual manner: by recounting an epic, multi generational picaresque that runs from the Gilded Age up through present-day New York City.

Less a traditional corporate history than an exactingly curated periodical, this profound new title features nine visually captivating chapters comprising an essay each by luminaries including style writers David Coggins, Matthew Hranek, and Kate Betts; music-industry legend Nile Rodgers, advertising journalist Stuart Elliott, noted horology authority Jack Forster and more, all edited by luxury historian Aaron Sigmond.

Frederique Constant & Mark Ruffalo

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