Bulova and D-Cave

Bulova enters the metaverse, teaming up with digital culture space D-CAVE for a remix of its iconic Computron LED watch.

The Promotion Factory has conceived and executed the partnerships between watch brand Bulova and Stefano Rosso’s lifestyle metaverse marketplace D-CAVE to develop two new Computron LED watches, including a Special Edition version, that will be presented in a dedicated space on Decentraland. Drawing inspiration from gaming culture, the designs feature luminous green accents against black stainless steel while the Special Edition version adds an exhibition mineral crystal case top to highlight the technology’s circuit board. Consumers can access these physical watches through a unique NFT drop that will also come with a wearable version to use on their avatars in Decentraland.

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