Partnerships with Nik Wallenda & Captain Sully

The Promotion Factory proposed and developed a partnership for Swiss watch brand Jeanrichard with wire artist Nick Wallenda and hero pilot Captain "Sully" Sullengerger. Our agency worked to secure the two iconic figures as spokespeople for the watch brand and developed a series of initiatives to promote limited edition timepieces.

Nik Wallenda crosses the Niagara Falls on a high wire

Nik Wallenda at the Terrascope Launch event
Nik Wallenda getting ready to walk over the Grand Canyon wearing a Jeanrichard timepiece

Captain "Sully" for Jeanrichard campaign
Captain "Sully" for Jeanrichard Campaign

Era Istrefi & SinfulColors

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