Gucci & The GRAMMYs

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The Promotion Factory proposed, developed and executed the partnership between Gucci  and the GRAMMYs, Latin GRAMMYs and GRAMMY Museum. The projects included  a special edition watch collection, interactive traveling exhibits, philanthropic initiatives to support young music talent from around the world and special live performances by Grammy Award winning artists exclusively for Gucci.

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LOS ANGELES, CA - JANUARY 25:  Janelle Monae performs onstage wearing the new Gucci GRAMMY Timepiece to celebrate the partnership between Gucci Timepieces & Jewelry and The Recording Academy at The GRAMMY Museum on January 25, 2014 in Los Angeles, California.  (Photo by Charley Gallay/WireImage) *** Local Caption *** Janelle Monae
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Best New Artist Nominee XXXXX honored by Gucci Timepieces & Jewelry at The VXIII Annual Latin GRAMMY Awards held at the MGM Grand Garden Arena on November 14, 2012 in Las Vegas, Nevada.

Girard-Perregaux & The Academy Museum

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